Strategic Marketing Management Programme

Overview:
The programme is conceived as an opportunity for marketing managers to review and upgrade their professional skills. Participants will develop their analytical skills and their sensitivity to market conditions and competitive situations.

Programme:

• The customer imperative
• Customer and competitor analysis
• Obtaining and sustaining competitive advantage
• Market segmentation and selection
• New product development
• Pricing for value
• Promoting product and service value
• Delivering product and service value
• Implementation issues

For: Marketing directors, marketing managers, product or advert managers

Date:   19-23 July 2010
Fee:     N 325,000

 Click here to register for the Strategic Marketing Management Programme