Analysis of Business Problems
This course is
intended to sharpen the participants' basic ability to think about
complex real-world business problems. It also serves as an introduction
to the case study method.
objective of this course is to develop an understanding of the basic
elements in marketing strategy such as product planning, market
selection, distribution and pricing. In addition it also studies how to
integrate all these elements in a coherent marketing mix.
participants are introduced to the frameworks, key concepts and tools
needed to design, implement, control and improve the value chain of
Control / Accounts Management
will look at the development and use of financial and other
quantitative data as an aid to business decision making. Major topic
areas include financial reporting, cost accounting, budgetary and
Management of Human Resources
covers topics of personnel administration like human resources
planning, recruitment, appraisal, compensation, training and
work makes for greater flexibility, speed and quality of customer
service. It is becoming more and more important for today's managers to
have a good understanding of team building processes.
section will help participants reach a thorough understanding of the
impact of top management communication style on employee attitude and
performance, and know how to design communication strategies
appropriate to their purpose.
section of the course is expected to provide the participant with a
good understanding of the financial environment and how financial
decisions impact on various aspects of a company's operations.
course develops essential concepts and methods which will enable the
manager to understand the global and local macroeconomic environment in
which his company operates and factor it into his business decisions.
Social and Political Environment of Business
clear understanding of the environment of the firm, especially of the
political economic milieu, the relationship between government,
business and society, and trends in national strategy within the
context of international political economy trends, is an imperative for
the strategically-minded general manager.
The unit is designed
to help managers identify a broad range of stakeholders in the
environment of the firm with a view to enhancing the capacity for
managing relationships with these stakeholders.
a rapidly changing world, the ability to stay alive and continue to
grow is largely a function of an organisational climate that allows
the rate of learning in the firm that is equal to or greater than the
pace of change in the environment. The sessions consider these culture
issues and the ladders of human development in firms.
Strategy sessions using the case study approach emphasize the unique
leadership role (often referred to as the helicopter view) of the Chief
Executive as the strategist with practical examples of situations where
the strategy process is either planned and directed or contingent and
explores the fiduciary responsibilities of business executives and the
responsibilities of business firms towards their main stakeholders.
is an inevitable reality, yet people and organisations tend to resist
change. The consequence is that such firms become unable to compete.
The sessions consider the reasons why people resist change and what the
generic approaches to change proactively are.