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Strategic Marketing Management

​Overview​

​The program is designed to provide experienced managers with strategic, marketing or commercial responsibilities - with new marketing concepts and a framework for winning in tough markets:

  • Boost your strategic thinking about the evolving competitive landscape and understand how to create and capture more value
  • Gain insights into drivers of customer value, behavior and choice and align different stakeholders to improve customer satisfaction and loyalty
  • Co-create outstanding customer experiences: improve them, differentiate them and take them "from good to great"
  • Meet the challenge of driving change as a marketer, make critical decisions and follow through with execution
Programme
  • Current and Emerging Orientations in Marketing
  • Brand Power
  • Strategic Issues in Marketing
  • Market Penetration
  • Understanding the Customer  
  • Market Segmentation & Positioning
  • Strategic Issues in Distribution
  • Ethical Issues in Marketing
  • Brand Strategy & Management
  • New Product Development
  • Customer Retention and Acquisition
  • Marketing Planning & Development
​Key Learning Outcomes / Takeaways

This program explores the principal concepts and tools of contemporary marketing strategy, from market segmentation and brand positioning to customer acquisition to market penetration. As participants examine marketing from a value-creation perspective, they will learn to evaluate competitive advantage and potential of the unique goods and services that organizations offer. Essentially, participating in classroom presentations, discussions, team problem solving, and in-depth case-study analysis, you will strengthen your capacity to:

  • Analyze and understand customer needs and buying behavior
  • Understand competitor strengths and weaknesses
  • Identify shifts in the technological, regulatory, and cultural context of business
  • Partner with collaborators to build go-to-market power
  • Understand marketing program development and implementation
  • Comprehend your role in a fully integrated, strategic marketing plan
​Target Audience
  • Mid-level and senior managers with strategic, marketing or commercial responsibilities With the ambition to boost their team's contribution to the organisation's business strategy and results, deliver a superior level of performance and work intensively with like-minded individuals
  • Minimum 10 years of work experience in marketing or sales
  • Industry: FMCG, Retail, NGO, Government, Telecommunications, Banking

Date

September 11 - 13, 2017


​Fee

N
255, 000​
Register: Closed for registration