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Mastering Competitive Strategy and Blue Ocean Strategy

Programme Overview

As the world struggles to recover from a historic downturn, the competitive landscape is becoming more heated. Nigeria and other sub-Saharan economies are growing and becoming more attractive, such that local players are increasingly being thrust upon the global stage. Local and regional companies are no longer insulated from global players, and now have to compete head-on with multinational firms that deploy sophisticated strategic analysis and frameworks. At the same time, social and infrastructural deficits make it difficult to compete with foreign-born products and services.

As a result, it is no longer sufficient to have a good product: good products and processes are merely the minimum requirements for taking part in the global competitive game. Businesses and products need to be positioned strategically, and to continually re-invent their strategies. Thus, business leaders can no longer just be competitively effective; they must also be strategically competitive

  • ​General Introduction + Introduction to Strategy in Uncertainty
  • Group Study and Preparation (Blue Ocean Strategy Simulation)
  • Deconstructing the Industry Value System
  • Introduction to Blue Ocean Strategy
  • Introduction to the Blue Ocean Strategy Simulation
  • Strategy and Innovation
  • Group Study and Preparation
  • Strategy and the Industry Value System
  • BOS Simulation 1a: Introduction to the Red Round
  • BOS Simulation 1b: Red Round Team Competition In teams
  • Blue Ocean Strategy in Nigeria
  • Group Study and Preparation
  • Strategy and Innovation in Africa
  • Noncustomers: Reaching beyond Existing Demand
  • BOS Simulation 2: From Red Round to Blue 1&2 Round  in teams
  • Strategy & Ethics

Key Learning Outcomes

This seminar will demystify competitive strategy and blue ocean strategy.

Participants will learn to:

  • Deconstruct industries to find the best position within them
  • Determine the drivers of industry profitability
  • Map the loci of current and future profit flows in the value chain.
  • Formulate or review a strategic plan

Participants will also:

  • Obtain insights into business models and positioning configurations utilized by successful local firms
  • Participate in a hands-on Blue Ocean Strategy Simulation
  • Acquire an in-depth understanding of Blue Ocean Strategy tools and concepts   and
  • Begin to develop a blue ocean strategy for their own organizations

Target Audience

Top-level managers with responsibilities for formulating or reviewing strategy for firms, divisions, businesses, product lines or brands. It will be especially beneficial to top-level managers in innovative or fast-changing industries or sectors.



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