Unpublished works

Revise and resubmits

"The Development of Generic Corporate Identity in Professional Services Firms", [Link to external resource] Submitted: European Journal of Marketing (First author with T.C. Melewar)
 
"150 Years of Public Relations Practices in Nigeria", [Link to external resource] submitted to: Journal of Communication Management, (First author with Amujo, O.C. and T.C. Melewar)
 
"A Holistic Corporate Identity Communications Process", [Link to external resource] target: Corporate Communications: An International Journal, (First author with Amujo, O.C. & Muzellec, L.);


Under first stage of review

"Theorising the CSR-Identity Construct", [Link to external resource] submitted to Journal of Business Ethics, (First author with Kenneth M. Amaeshi & T.C. Melewar)

"Corporate and Organisational Identity: Insights from Two Research Traditions", submitted to International Journal of Management Reviews (Third author with Grahame Dowling and T.C. Melewar). This paper is on SSRN; but is available on request

"A Corporate Brand in the Technology Road-Map: Sony", [Link to external resource] Submitted to European Journal of Marketing (First author with Lynn Lim and T.C. Melewar);

"Social Constructionism and the Justifications for Investigating the Meaning of Corporate Identity through this Lens" [Link to external resource] submitted to European Journal of Marketing (First author with T.C. Melewar, N. Cornelius and Chris Hackley)

"360 degree Corporate Brand Building Strategy: Prying a Sustainable B2B Relationship Between Corporation-Brand Consulting Firm", submitted to: Marketing Theory; (Second author with Amujo, O.C., Muzellec, L.)

"Stability and Change: How Firms Construct the Meaning of Corporate Identity, 1970-2005", [Link to external resource] submitted to Journal of Business Research (First author with T.C. Melewar)

"Agenda Setting Effects of Business News on Stakeholders' Perception of Profit Led Business Organisations", submitted to Corporate Reputation Review (First author with Amujo, O.C. and Melewar, T.C.)

"The Advent of Corporate Communications in Nigeria"  submitted to Public Relations Review (second author with Amujo, O.C., Muzellec, L.)

"Panacea for Developing a Distinct Corporate Identity: a Conceptual Review and Analysis", [Link to external resource] target: Journal of Brand Management


Completed (but under review by senior academic advisors)

"Corporate Identity: a Paradigmatic Shift in the Theoretical Construction of its Meaning", [Link to external resource] target: European Journal of Marketing, (First Author with Melewar, T.C. & Cornelius, Nelarine);

"The Uses of Corporate Reputation in Business Organisations: a Theoretical Analysis", [Link to external resource] target: Corporate Reputation Review, (Second author with Chen-Chu, Chen & T.C. Melewar)

"The Double-Edge Strategy: How it Drives Sales when Consumer Spending Falls" [Link to external resource] target: Marketing Intelligence & Planning (First author with T.C. Melewar)

"Theorising the interconnectivity between corporate social responsibility and corporate identity", [Link to external resource] target: Journal of Business Ethics, (first author with Kenneth M. Amaeshi and T.C. Melewar)

Saussureanism and the meaning of corporate identity, [Link to external resource] target: Journal of Brand Management

Triggers of corporate identity: a six factor analysis, [Link to external resource] target: Journal of Brand Management

"State social irresponsibility: commentary and analysis", target: Organisation Science, (Second author with Amujo, O.C., Cornelius, N. and Melewar, T.C.)

"Practitioner conceptualisations of corporate identity, 1958-2008: review and analysis", [Link to external resource] target: Management Decisions, (Second author with T.C. Melewar)

"A competence based brand: meaning and management", [Link to external resource] target: European Journal of Marketing, (First author with Amujo, O.C. & Alleyne, L.B.) 

"Conceptualizing the notion of corporate brand covenance: meaning, [Link to external resource] target: Journal of Product & Brand Management, (First author with Amujo, O.C.)

"The informal corporate identity communication process", [Link to external resource] target: Corporate Reputation Review; (First author with T.C. Melewar)


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