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Publications

…publications in British Universities RAE/REF quoted journals

“Corporate & Organisational Identity: Two Sides of the Same Coin”, Academy of Marketing Science Review, second author with Dowling, Grahame, Forthcoming, 2012.

"Strategic Organisational Brand Differentiation Resource for Non-Profits in a Recession", Voluntas: International Journal of Voluntary and Non-Profit Organisation, Second author with Amujo, O.C. Forthcoming, 2012.

“Leveraging on the Rebranding of a Negatively Viewed Nation Brand to Stimulate Tourism”, Tourist Studies, co-author with Amujo, O.C. Forthcoming, First issue 2012.

“Practitioner Conceptualisations of Corporate Identity, 1958-2008: Review and Analysis”, The Marketing Review, (Sole author); Forthcoming, autumn edition of 2011

“The Informal Corporate Identity Communication Process”, Corporate Reputation Review; First author with Amujo, O.C., Cornelius, N. Vol. 13 No. 19.

“Conceptualising the Notion of Corporate Brand Covenance: Meaning & Management", Journal of Product & Brand Management, First author with Amujo, O.C. & Abimbola, T. Vol. 19 Iss: 6, pp.410 – 422.

“Understanding the Meaning of Corporate Identity: A Conceptual and Semiological Approach”, Corporate Communications: An international Journal, Vol. 12, No. 4, pp. 414-332, 2007 (First author with Melewar, T.C.).

“Geiz-ist-geil” Strategy: A Three-Company Study”, Management Decisions, Vol. 40, No. 8, pp. 1023-1037, 2007, (Third author with K. Bridges; T.C. Melewar).

…publications in other international journals

“A Corporate Brand in the Technology Road-Map: Sony”, IUP Journal of Brand Management, First author with Lynn Lim, Vol. 8, No. 3, 2011.

…Book Chapters (in Emerald, Butterworth-Heinnemann & Routledge)

“Impact of Corporate Social Irresponsibility on Corporate Image/Reputation of Multinational Oil Corporations in Nigeria”, third author with Amujo, O.C. Laninhun, B.A., & Ajala, V.O. In Communicating Corporate Social Responsibility: Lessons from Theory and Practice, Ralph Tench, Brian Jones and William Sun (Eds.), Emerald UK. Forthcoming

“Corporate Brand Differentiation in the Financial Services Industry – Applying the HCCF Concept to Nation Branding”. In K. Dinnie (Ed.) Nation branding, concepts, issues and practice, Butterworth-Heinnemann, 2007, (First author with Melewar, T.C.).

“Agenda Setting Effects of Business News on the Reputation of Profit-Led Business Organisations in Nigeria”. In C. Carroll (Ed.) Corporate Reputation and the News: Agenda Setting within Business News Coverage in Developed, Emerging, and Frontier Markets, Routledge, 2010, (2nd author with Amujo, O.C., Melewar, T.C., Lanihun, B.A.).

…papers in local journals (Nigeria)

“The Ascendancy of Multiple Corporate Rebranding in the Nigerian Banking Industry”, Zenith Economic Quarterly, Vol. 7, No. 2. Sole author, Forthcoming 2012.

“Product Development in the Financial Services Sector”, Sole author, The Banker, Forthcoming, 2012.

“Visual Identities in a Permanent State of Change”, Business & Management Journal, Sole author, Forthcoming, 2012.

“Developing a Beneficial Relationship between Corporate Brands and Brand Consulting Firms”, Business & Management Journal, Second author with Amujo, O.C. and George, O., Forthcoming, 2012.

“Triggers of Generic Corporate Identity”, Public Relations, Advertising & Marketing Journal, Vol. 27 No. 2 & Vol. 28 No.1, (two editions in one), PP. 25 – 31. Sole author, 2011.

“The Meaning of Entrepreneurial Branding: A Conceptual and Semiological Analysis of UBA Plc’s Classic Advertising Text”, Business & Management Journal, Vol 1. No 1, pp. 69 – 85. Sole author, 2011.

“The Nature of Generic Corporate Identity in the Nigerian Banking Services Industry: Triggers, Developmental Process, and Circumvention Strategies”, Zenith Economic Quarterly, Vol. 7, No. 2. Sole author, 2011.

“Theorising the Interconnectivity between Corporate Social Responsibility and Corporate Identity”, Public Relations, Advertising & Marketing Journal, Sole author, forthcoming, 2011.

“Corporate Brand Differentiation: A Competitive Strategic Resource for Non-Profit Organisations”, Public Relations, Advertising & Marketing Journal, Third author with Amujo, O.C. and Lanihun, B.A. forthcoming, 2011.

“150 Years of Public Relations Practices in Nigeria”, Public Relations, Advertising & Marketing Journal, Vol. 23 No. 2, pp. 20 – 31. First author with Amujo, O.C. and Melewar, T.C., 2010.

...Conference papers

“The Meaning Of CSR-Identity: An Integration of the Meanings of CSR and Corporate Identity from a Semiological Perspective”, The 8th International Conference of Corporate Identity/Association Research Group, LeBow College of Business, Drexel University, Philadelphia, USA, 2011 (First author with Kenneth Amaeshi)

“Organisational Identity and Brand Covenance: A Semiotic Deconstruction”, The 5th International Conference of the Academy of Marketing’s Special Interest Group on Branding, Identity & Corporate Reputation, September 1st – 3rd 2009, Gillespie Centre, Clare College, University of Cambridge, UK (First author with Tem Abimbola and Olusanmi Amujo).

“Stability and Change: How Firms Construct the Meaning of Corporate Identity, 1970-2005”, 3rd annual Thought Leaders International Conference on Brand Management, Birmigham Business School, University of Birmingham, Edgbaston, UK, April 2008, (First author, with T.C. Melewar).

“Theorising the CSR Identity Construct”, 10th International Corporate Identity Group Symposium, Brighton, UK, 2008 (First author with T.C. Melewar)

“The Informal Corporate Identity Communication Process”, Proceedings of the 4th International Colloquium of the Academy of Marketing’s Brand, Identity, and Corporate Reputation Special Interest Group, Brunel University London, UK (First author with T.C. Melewar).

“Social Constructionist Philosophy, Semiotic Method and their Role in the Meaning of Corporate Identity”, Academy of Marketing Annual Conference, Royal Holloway College, University of London, UK, 2007, London (First author with T.C. Melewar).

“Understanding the Meaning of Corporate Identity: A Conceptual and Semiological Approach”, 9th International Corporate Identity Group Symposium, Edinburgh, UK, 2007 (First author with T.C. Melewar)

“Corporate Reputation: Definition and Management”, Working Paper, presented at the International Conference on Corporate and Marketing Communications”, London Metropolitan University Business School, London, UK, 2003.

Working Papers

"The Meaning of Entrepreneurial Branding: A Conceptual and Semiological Analysis of UBA Plc’s Classic Advertising Text" [Download PDF] Target: European Journal of Marketing

"Building a Powerful Entrepreneurial Brand: The Role of Critical Success Factors and Its Impact on Competitive Advantage" [Download PDF] Target: Journal of Brand Management

"Uncovering 'Meanings' Through Animal Figurative Marks in Corporate Logos" [Download PDF] Target: Journal of Advertising

“Re-Examining the Meaning of Corporate Branding: Does Corporate Advertising Give Useful Insights?” [Download PDF]
Target: European Journal of Marketing

“Differentiating Financial Service Brands through the Multilayered Service Strategy (MSS): Some Insights from the Resource Based View of the Firm.”[Download PDF] Target: Journal of Services Marketing

“Is Corporate Branding a Strategic Resource that Drives Competitive Advantage? Insights from the Resource Based View (RBV) of the Firm” [Download PDF]  Target: Journal of the Academy of Marketing Science

"A Model of Place Image Influences on Geographical Business Expansion Decisions to Foreign Locations" [Link to external resource] British Academy of Management Annual Conference, Harrogate, UK, 2008 (Second author with T.C. Melewar, A.Sharif & G. Spinelli)

"Uncovering Critical Hermeneutics in the Construction of the Meaning of Corporate Identity in the Nigerian Banking Industry",  [Link to external resource] Target: Journal of Advertising (First author with T.C. Melewar).

"Organisational Business History Influences on the Development of Corporate Reputation: An Institutional Theory Approach", [Link to external resource](in progress) first author with Temi Abimbola; target: European Journal of Marketing.

"A Competence Based Brand: Meaning and Management", [Link to external resource] Target: European Journal of Marketing, (First author with Amujo, O.C. & Alleyne, L.B.)

"Conceptualising the Notion of Corporate Brand Covenance: Meaning, [Link to external resource] Target: Journal of Product & Brand Management, (First author with Amujo, O.C.)

"The Informal Corporate Identity Communication Process", [Link to external resource] Target: Corporate Reputation Review; (First author with T.C. Melewar)

“The Development of Generic Corporate Identity in Professional Services Firms”, [Link to external resource] Submitted: European Journal of Marketing (First author with T.C. Melewar)

“Theorising the CSR-Identity Construct”, [Link to external resource] submitted to Journal of Business Ethics, (First author with Kenneth M. Amaeshi & T.C. Melewar)

“Social Constructionism and the Justifications for Investigating the Meaning of Corporate Identity through this Lens”, [Link to external resource] submitted to European Journal of Marketing (First author with T.C. Melewar, N. Cornelius and Chris Hackley)

“Stability and Change: How Firms Construct the Meaning of Corporate Identity, 1970-2005”, [Link to external resource] submitted to Journal of Business Research (First author with T.C. Melewar)

“Agenda Setting Effects of Business News on Stakeholders’ Perception of Profit Led Business Organisations”, [Link to external resource] submitted to Corporate Reputation Review (First author with Amujo, O.C. and Melewar, T.C.)

“The Advent of Corporate Communications in Nigeria”, [Link to external resource] submitted to: Public Relations Review (second author with Amujo, O.C., Muzellec, L.)

“Panacea for Developing a Distinct Corporate Identity: A Conceptual Review and Analysis”, [Link to external resource] target: Journal of Brand Management

“Corporate Identity: A Paradigmatic Shift in the Theoretical Construction of its Meaning”, [Link to external resource] target: European Journal of Marketing, (First Author with Melewar, T.C. & Cornelius, Nelarine)

“The Uses of Corporate Reputation in Business Organisations: A Theoretical Analysis”, [Link to external resource] target: Corporate Reputation Review, (Second author with Chen-Chu, Chen & T.C. Melewar)

“The Double-Edge Strategy: How it Drives Sales When Consumer Spending Falls”, [Link to external resource] target: Marketing Intelligence & Planning (First author with T.C. Melewar)

Saussureanism and the Meaning of Corporate Identity, [Link to external resource] target: Journal of Brand Management

“State Social Irresponsibility: Commentary and Analysis”, [Link to external resource] target: Organisation Science, (Second author with Amujo, O.C., Cornelius, N. and Melewar, T.C.)

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