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LBS-INSEAD Blue Ocean Strategy ProgrammeLBS-INSEAD Blue Ocean Strategy Programme

Event CategorySeminars
DateSunday, October 24, 2010
Time
Duration24 - 28 October
VenueINSEAD Middle East Campus Muroor Road – Street. No.4 Abu Dhabi, U.A.E.
CaptionLBS-INSEAD Blue Ocean Strategy Programme
DescriptionDeveloped in partnership with INSEAD (the home of Blue Ocean Strategy), the LBS/INSEAD Blue Ocean Strategy programme offers you a new perspective on strategy formulation and execution, to help you create ‘blue oceans’ of uncontested market space and make your  competition irrelevant. You will learn how to apply Blue Ocean Strategy concepts and tools to real business situations, in order to help your company break away from the competition and achieve strong profitable growth. At the same time, taking place in Abu Dhabi, you will be exposed to the inner workings of an economy that is successfully diversifying itself away from oil & gas, while networking with major government and business leaders with interests in sub-Saharan Africa.
ProgrammeThe LBS/INSEAD Blue Ocean Strategy programme is an intensive five-day mix of lectures, discussions, case analysis, workshops, simulations, and visits that will enable you to begin to develop your own Blue Ocean Strategy. Areas to be covered include

•    Review and critique of traditional strategy
•    Foundations of Blue Ocean Strategy
•    An Assessment: How blue is your strategy?
•    Looking for your own blue ocean
•    Implementing Blue Ocean Strategy
•    Company visits
•    Networking dinners
Partcipants ProfileThis programme is designed specifically for LBS alumni as part of the school’s efforts to provide life-long learning opportunities for her alumni community. It is targeted at top-level managers with responsibilities for formulating or reviewing strategy for firms, divisions, businesses, product lines, or brands. It will be especially beneficial to CEOs, CMOs, and heads of strategy and/or business development in innovative, technology-driven, or fast-changing industries or sectors; as well as senior executives in companies seeking to understand or explore collaboration with firms in the Middle East.

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