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Key Account Management ProgrammeKey Account Management Programme

Event CategorySeminars
DateMonday, August 9, 2010
Time
Duration9-13 August
VenueLBS Ajah, Lagos
CaptionKey Account Management Programme
Description

Key accounts are the heart of every business. How they are identified and cultivated can be the difference between a thriving enterprise and one that is struggling to survive.                            

The programme will show participants how to focus on accounts that are of strategic importance to their firms and manage key accounts in a meltdown economy.
Programme
  • Managing key accounts for profit
  • Aligning critical success factors in managing key accounts
  • Knowing when to use alternative forms of key account management
  • Conducting a situation analysis and developing winning key account strategies
  • Allocating resources for key accounts
  • Assessing key account profitability
  • Building key account relationships
  • Negotiation strategies for key accounts
  • Establishing strategic account partnership
  • Key account implementation process
  • Managing global accounts
Partcipants Profile

Key account managers and directors; marketing managers, national and regional sales managers, business development managers, product managers and managers from other areas who would benefit from a greater understanding of key account management.

Fee=N= 340,000.00

Action:

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In my view, LBS has arrived in the nick of time and is the only institution of its type...
Imo j. Itsueli, Dubri Oil Company Ltd (CEP-1)

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