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Effective Brand Management SeminarEffective Brand Management Seminar

Event CategorySeminars
DateMonday, June 7, 2010
Time
Duration7-11 June
VenueLBS Ajah, Lagos
CaptionEffective Brand Management Seminar
Description

As the competitive environment becomes increasingly hostile, strong brand building will be required to survive and thrive. 

 Brands have become strategic assets and a company’s primary source of competitive advantage. Executives in a wide range of industries are seeking to prevent their products and services from becoming commodities; they are now recommitting themselves to brands as a foundation of business strategy.

 This seminar will examine both the emotional and self-expressive benefits of the brand-as-a-person, the brand-as-an-organisation and the brand-as-symbol perspectives. 

Programme
  • Brand equity  
  • Market segmentation, selection and positioning
  • Maintaining and enhancing brand loyalty
  • Building brand awareness
  • Pricing for value
  • Creative strategy for interactive marketing
  • Rules for adapting and winning in the new marketplace
  • Considerations for 21st century direct marketing of brands
Partcipants Profile

Business development managers, brand managers, account managers, product development managers, senior executives in banking, insurance and other service industries.

Fee=N= 325,000.00

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LBS has done so much in the field of credible business education both within and outside this country....
Charles Anudu, MD The CANDEL Company Limited

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